Webcasts

Our webcasts feature industry-leading marketers and SeeWhy experts discussing the most current issues driving remarketing and conversion optimization. Watch some of our most popular webcasts below or view our Events page to register for our upcoming webcasts.

Recorded Webcasts

Educational Webinar: Do You Trust Your Ad Vendor?

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Studies have shown that:

  • 77% of ads are never seen by people
  • 80% of clicks are from spiders and bots
  • Over 35% of clicks on mobile are ‘fat finger’ errors

In this webcast we’ll take a critical look at measuring retargeted advertising and which metrics you should use when measuring performance, and which metrics you should mistrust. We won’t pull any punches.

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Product Webinar – The ABC’s of Remarketing ROI

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Watch our Product Webinar on the ABC’s of Remarketing ROI and learn: 

  • Best practices on how to optimize your ad, browse, and cart recovery email campaigns
  • Why integrating retargeted ad and email campaigns drives more conversions
  • How to calculate the monetary value of ecommerce abandonment
  • What results other top ecommerce companies are seeing and what you can expect
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[Educational Webinar] Revenues up 10%? It’s Not Magic, It’s Remarketing ROI

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Any small investment (and small effort) that can generate an extra 10% in ecommerce revenues is clearly important to every ecommerce executive. It isn’t magic or a myth, real time remarketing is delivering the highest ROI in ecommerce today. That’s why we decided to lead one of the largest A/B tests ever conducted in ecommerce to help retail companies understand the drivers of performance. Learn the essentials of creating a remarketing strategy that leverages best practices to generate up to 10% higher revenue online.

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Unlocking the Secrets of Mobile Conversion

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In this Conversion Academy webcast, you’ll learn what you need to do to capture the sale in the mobile channel. If you manage an eCommerce site and want to know how to grow mobile eCommerce sales—by tapping into a predicted $235.4 billion market, then this webinar is for you.

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The ROI of Real Time Display Ad Retargeting

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How should you measure the real impact of retargeted display advertising? The rise of 1-to-1 ad targeting and new measurement techniques mean that the ROI of retargeted display advertising is changing fundamentally. In this webcast we’ll show you how to measure ad effectiveness and use this data to double your return on ad spend.

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2014: The Year of Omni-Channel Remarketing?

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In this webcast, you’ll learn how to blend marketing across channels to achieve dramatically higher ROI on your marketing programs. We’ll look at new technologies that will hit in 2014 which will enable you to reach out to customers whenever, and wherever they are ready and receptive of your message.

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The ROI of Real Time Ad Retargeting

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To adapt a famous quote, ‘50% of the money you’re spending on retargeted display advertising is wasted. The challenge is knowing which half.’

How should you measure the real impact of retargeted display advertising? The rise of 1-to-1 ad targeting and new measurement techniques mean that the ROI of retargeted display advertising is changing fundamentally. In this webcast we’ll show you how to measure ad effectiveness and use this data to double your return on ad spend.

We’ll examine what it takes to optimize your retargeted display ad campaigns, and how to reach your visitors in real time when they don’t buy.

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Educational Webinar: Remarketing Powered Conversions 

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On average 97% of visitors don’t convert. In this educational webcast, we explore the secrets of ‘Remarketing Powered Conversions.’ We’ll show you how to turn every day shopping behavior into sophisticated triggered campaigns which drive conversions. Using test data and retailer examples, this webcast is packed with proven best practices designed to help you learn what works, and what doesn’t.

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Product Webinar – Converting Browsers Into Buyers

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Did you know that 7 out of every 10 customers abandon their online purchases, resulting in over 300 billion dollars in lost e-commerce sales each year? In fact, 97% of all website visitors only browse your ecommerce website without purchasing. So how do you win back customers in those first few moments when the opportunity to convert the sale is the greatest?

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3 Secrets of Mobile Conversion

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More and more shoppers are using mobile devices as part of their shopping process to research and buy. But conversion rates on mobile devices are appalling – 99.5% of sessions on a smart phone do not result in a sale. However, some ecommerce sites have solved this problem, and are now generating significant revenues from the mobile channel.

In this Conversion Academy webcast, you’ll learn what you need to do to capture the sale in the mobile channel. If you manage an eCommerce site and want to know how to grow mobile eCommerce sales—by tapping into a predicted $235.4 billion market, then this webinar is for you.

Watch Now