Meet Magento UK – Charles Nicholls
The Science of Shopping Cart Abandonment (Presentation at the Meet Magento UK 2011 Conference, London)
Why do visitors abandon shopping carts? What are their motivations? What can we learn by segmenting abandoners based on behavior? How can email remarketing work to recover abandoned shopping carts? Drawing on new primary research giving
fascinating new insights into online buyer motivations, this presentation suggests practical techniques that can be applied to prevent abandonment and recover abandoned shopping carts.
When it comes to converting clicks to customers, every minute counts.
In ecommerce today, 7 out of every 10 customers start a shopping cart process but fail to complete it. This results in over 300 billion dollars of lost ecommerce sales each year.
Maybe shipping costs were too high or buyers wanted to do more comparison shopping, but if they leave and don’t return within the first hour then the probability of completing the sale is reduced by 90%. So, how do you win back customers in those first few seconds, when your opportunity to convert the sale is the greatest?
The answer is SeeWhy.
Conversion Manager Demonstration
Click on this video to see a quick overview of SeeWhy’s Conversion Manager product, for remarketing to website abandoners. This video will answer these questions:
What is abondonment tracking?
How does SeeWhy’s Conversion Manager product help me remarket to website visitors who abandon their shopping cart or online form?