Shopping Cart Abandonment

Shopping Cart Abandonment Resource Center

Free eBook: The Science of Shopping Cart Abandonment

 

On average 7 out of every 10 visitors that place items in their shopping cart do not complete the transaction, making shopping cart abandonment a persistent problem for all eCommerce sites. Why?

The online behavior of more than 600,000 individuals was analyzed to answer these key questions:

  • Why do some visitors buy and others abandon shopping carts?
  • What are their motivations?
  • What can we learn by segmenting abandoners based on behavior?
  • What does it take to get visitors that abandoned to come back and buy?

This research gives fascinating new insight into online buyer motivations, and suggests practical techniques that can be applied to prevent abandonment and recover abandoned shopping carts.

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Resources

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The Science of Shopping Cart Abandonment Infographic: Who Abandons, Why They Abandon, & What Can Be Done

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The Science of Shopping Cart Abandonment Infographic: Part 2 – Understanding Online Buying Behavior

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Shopping Cart Abandonment 101

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The Science of Shopping Cart Abandonment

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