eBooks

Enjoy this collection of eBooks, which detail best practices in web conversion and shopping cart or form recovery.

FREE eBook: The Role of Digital Catalogs on the Journey to Conversion

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A new breed of digital catalogs are proving that catalogs can have a dramatic impact on conversions—driving significant streams of new traffic. In this whitepaper we’ll look at the impact that digital catalogs are having on conversion, how they are fundamentally linked to tablets, and what lessons can be learned from “old style” printed catalogs.

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FREE eBook: The Science of Shopping Cart Abandonment

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On average 7 out of every 10 visitors that place items in their shopping cart do not complete the transaction, making shopping cart abandonment a persistent problem for all eCommerce sites. Why?

The online behavior of more than 600,000 individuals was analyzed to answer these key questions:

  • Why do some visitors buy and others abandon shopping carts?
  • What are their motivations?
  • What can we learn by segmenting abandoners based on behavior?
  • What does it take to get visitors that abandoned to come back and buy?

This research gives fascinating new insight into online buyer motivations, and suggests practical techniques that can be applied to prevent abandonment and recover abandoned shopping carts.

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Free eBook: How Shopping Carts Kill DRTV Campaigns And What To Do About It

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Direct Response TV is a special type of marketing with its own secrets for success. One problem common to DRTV campaigns is that when viewers start to purchase online 78% do not complete it.

In this eBook, we teamed up with DRTV specialist Acquirgy, to research buying patterns in DRTV campaigns, and suggest some practical techniques to combat this very high abandon rate.

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FREE eBook: Lessons Learned from the Top 10 Converting Websites

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On average websites, only 2%-3% of visitors convert into sales.

Top online retailers like Amazon.com and ProFlowers achieve conversion rates as high as 45%. Do you know why?

This eBook from SeeWhy tells you what they do differently.

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