Case Studies

Sunshine isn’t the only thing heating up at CheapCaribbean.com, an online travel agency that commits to bringing customers the best deals in beach travel. The company’s sales numbers and conversion rates are “ON FIRE” after selecting shopping cart recovery leader, SeeWhy Inc., to give their e-commerce program a boost. Find out how you can heat up your own conversion rates by downloading this case study.

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Do you love UGG® boots? Yes, we do too. Deckers Outdoor Corp., the company behind UGG® and many other innovative, function-oriented footwear, recently launched an incredibly successful shopping cart recovery campaign, powered by SeeWhy’s Conversion Manager remarketing system. We’ve just published a case study that reveals all.

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“When SeeWhy approached me about Conversion Manager and real-time remarketing, it intuitively made a whole lot of sense,” said Charlie Cole, Lucky Brand’s VP of Online Marketing. “It also highlighted limitations of our old batch-based abandon-thecart email program, and the delays created by its batch-based email approach. For instance, let’s say your brother came to the site at 8am, your sister came to the site at noon and your neighbor came to the site at 4pm. They would all get the same abandonment email the next day, at the same time. With SeeWhy, we had an opportunity to close that gap.” Find out how.

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“To give you an idea of the ROI we’re seeing, Conversion Manager basically paid for itself within the first month of operation! And both Conversion Manager and LivePerson have been absolutely critical in helping us achieve our growth strategy goals and are cornerstones of our eCommerce strategy going forward. In fact, we’re now rolling both of them out internationally.” Find out more.

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Boot Barn integrated BlueHornet’s transactional messaging platform with SeeWhy’s conversion optimization solution. The partnership allowed them to remarket and reach out to the people who were interested enough to add something to their cart, but did not complete their transaction. Learn more.

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“When we first launched with Conversion Manager, we were able to identify 9% of the abandoners using their email addresses,” said Foster. “We worked with SeeWhy to improve our email capture and now we can identify 17% of abandoners, which means we’re now sending remarketing emails to almost twice as many people.” Learn More.

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“Since day 1, the growth we’ve had as a company has been absolutely massive,” said Dunford. “Doubling our conversation rate is a staggering achievement that we couldn’t have done without SeeWhy and Conversion Manager.” Find out more.

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“The SeeWhy team is really on the ball at coming up with scenarios to better optimize our remarketing efforts. For a while, we had a weekly or bi-weekly call set up to make sure that everything was going right. SeeWhy has jumped through a lot of hoops for us, from helping us understand targeting in general, to what’s happening on our site and what we can do to grow our accounts and our business.” Find out more.

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“To be honest I wasn’t sure Shopping Cart Abandonment was that big of a problem. Until we were able to see actual figures, I was somewhat skeptical. As we continue to gather data the numbers continue to impress. The partnership that we have entered with SeeWhy is proving to be very valuable. For example based on our abandonment rate of 40% (which is probably low across the board), with the help of SeeWhy we have been able to recover about 50% of the identifiable abandoned carts. Real Time marketing to customers that have just left our site will prove to be an incredible tool and we look forward to our continued partnership with SeeWhy.” Learn More.

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“The overriding goal for us was to get off our plateau and increase sales,” exclaimed Dan Bergan, IT Director, Championship Productions. “We were shooting for 20%  growth because that’s what we’ve averaged historically. I didn’t have a specific number in mind when it came to abandoned cart recovery. I just wanted a general increase in website conversions, which we’re seeing.

So far, our remarketing emails have been getting around a 20% conversion rate overall. It’s actually higher, if we include the people who get the email but call and complete their orders over the phone. But we’re not tracking those orders yet.” Find out how.

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