I recently received an email from Internet Retailer promoting a piece of research which suggests that online shoppers that received a catalog in the mail spent on average 163 percent more than those that didn’t.
One hundred sixty-three percent? That’s a big difference. (…)
New research by SeeWhy /Nielsen published today in a free ebook titled ‘Lessons learned from the Top 10 Converting Websites’reveals that the Top 10 Converting websites do things differently.
Obviously they convert more.
But what they do to get those conversions is what’s really interesting.
These are some of the major themes that emerge: (…)
It’s not often that you get totally surprised in business. The majority of ecommerce marketers don’t understand what it takes to drive website conversion.
We’ve just completed a piece of research on the top ten converting websites. Using Nielsen data as a starting point, we set out to understand what makes these sites different.
While most websites convert two or three percent of their visitors to a purchase in the same session, some sites are able to achieve much higher levels. In this study, the top ten converting websites averaged twenty-three percent, with a range between eighteen and forty-two percent.
So what makes the difference between a site that converts two percent and one that converts forty-two percent? What do they do differently, and what can the ecommerce sector learn as a result? (…)
I recently received an email from Internet Retailer promoting a piece of research which suggests that online shoppers that received a catalog in the mail spent on average 163 percent more than those that didn’t.
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