Website Conversion Blog
How to Avoid a Legal Land Mine in Email Remarketing
Wednesday, October 20th, 2010
Recovering abandoned shopping carts and web forms is a lucrative business. On average 70 percent of shopping carts and 56 percent of web forms are abandoned before completion. In an effort to win these customers back, retailers employ email remarketing campaigns that should recover on average between 10 and 30 percent of abandoners. That translates directly into significant incremental revenues.
When it comes to email remarketing, one question that I get asked fairly regularly is about what is needed to ensure compliance with CAN-SPAM in the U.S. and the European Privacy Directive in Europe when setting up a remarketing campaign. The situation is really straightforward in the U.S. (it comes down to little more than checking your privacy policy), but it is slightly more complicated in Europe.
As a result, we engaged Ruth Boardman, a partner at Bird and Bird LLP, and one of the world’s leading electronic data privacy experts. Ruth and I co-authored a white paper on email remarketing compliance that covers this subject in more depth, and additionally, we recorded a webcast titled Email Remarketing and Compliance (in the U.S. and European Union).
For this blog, we’ll focus exclusively on the U.S., and I’ll write about compliance in the European Union separately. (more…)
6 Social Media/Marketing Lessons From Richard Branson
Thursday, September 23rd, 2010
“Screw it, lets do it” is how Sir Richard Branson describes his approach to business at the ExactTarget Connections conference last week.
Branson, the adventuring entrepreneur and chairman of the Virgin group of companies, is a rare individual. He started Virgin Records in 1970, and now 40 years later, the Virgin group of companies has eight businesses generating more than $1bn per year. According to Forbes 2009 list, he is the 261st richest person in the world, with an estimated net worth of US$3.9billion. (more…)
10 Eye-popping Facts About Facebook
Thursday, June 10th, 2010
Facebook – we’re all on it and reading about it in the news every day. But how much do you really know about it? We’ve put together 10 of the most eye-popping stats about Facebook’s growth and implications for the industry in this video.
Also, on June 15th SeeWhy will be running a Conversion Academy webcast looking at how ecommerce teams can leverage Facebook. We’re going to look in a bit more depth at Facebook Like, and what it means for the industry, its potential impact on SEO, and suggest some strategies for leveraging your Facebook Like on your websites.
