The average shopping cart abandonment rate is 72% across all devices*. But mobile devices (excluding digital downloads), have an astounding 97% abandonment rate*. Recently, several people have asked me about the difference and whether or not they should be considering separate mobile device strategies.
My short answer is ‘Yes’ and ‘No,’ because there are really two answers.
Before I explain, let’s take a quick look at why customers abandon shopping carts in the first place and what makes the mobile experience so different. Then we can explore specific techniques for improving the mobile shopping experience. (…)
Recovering abandoned shopping carts and web forms is a lucrative business. On average 70 percent of shopping carts and 56 percent of web forms are abandoned before completion. In an effort to win these customers back, retailers employ email remarketing campaigns that should recover on average between 10 and 30 percent of abandoners. That translates directly into significant incremental revenues.
Lessons learned from Cyber Monday shopping trends 2009Black Friday and the holiday shopping season are fast approaching, and customers know this just as well as retailers. Based on last year, between Labor Day and mid-November we can expect online customers to change their behavior by deferring purchases. As an industry, we have conditioned our customers to expect exceptional offers in the run up to Black Friday.
‘Have we conditioned most customers to the point that they expect discounts and won’t buy without one?’
This is a great question, and it’s worth considering in more depth. Recent research shows that coupon redemption is at an all time high, and at the same time, Ben Bernanke warns that the economic recovery is fragile and taxes will inevitably have to rise. It’s no wonder that customers are nervous and cautious. (…)