Website Conversion Blog
SEO Checklist: SEOmoz Highlights Search Engine Optimization Priorities
Thursday, September 2nd, 2010
At the recent Conversion Leaders Summit on improving website performance, Danny Dover cut though the SEO hype to provide some fresh insight into search engine optimization. Danny is an SEO specialist with SEOmoz.org, one of the thought leaders in the space, so I’m sharing the highlights of his presentation and his six-point SEO checklist here. (more…)
How Old-School Catalogs Help Drive Up Online Sales
Tuesday, August 17th, 2010
I recently received an email from Internet Retailer promoting a piece of research which suggests that online shoppers that received a catalog in the mail spent on average 163 percent more than those that didn’t.
One hundred sixty-three percent? That’s a big difference. (more…)
Understanding Which Website Conversion Rate to Use
Tuesday, August 10th, 2010
Website conversion rates are bandied about the ecommerce industry all the time, and despite many being familiar with the concept, I consistently find that a lot of people are a bit fuzzy on their website conversion and abandonment rates. This blog is intended to define the different website conversion rates and explain how to use them—and how not to. (more…)
