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Shopping Cart Abandonment Rate Tops 75% in: Blog. This post currently has 6,542 responses.
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The shopping cart abandonment rate has increased to 75% in the first 6 months of 2011. The rate, which averaged 71% for 2010, measures the proportion of online shopping carts that are started, and then abandoned.

Normal seasonal trends have the rate decreasing in the first half of the year, declining further over the summer months, then spiking in anticipation of holiday promotions being rolled out.

Once the holiday promotions are widely available, the rate declines again as shoppers make their holiday purchases online in volume.

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