Website Conversion Blog
Transactional Email Checklist: Extending Transactional Email Beyond the Purchase
Thursday, September 9th, 2010
We’re used to getting transaction confirmation emails like those sent by Amazon. Recently, Loren McDonald advised attendees of a Conversion Academy webinar to extend beyond the purchase to include pre-purchase, post-purchase and relationship touch points. The result? More opportunities to engage prospects and customers, something Loren’s seen firsthand as the vice president of Industry Relations at Silverpop, a leading email service provider. Here are some of the key pointers he gave in his presentation and a checklist of what to do in order to extend the transactional email activity you currently carry out. (more…)
Making the Most of Transactional Email
Wednesday, August 25th, 2010
Compared to other email campaigns, transactional emails are some of the most effective at driving revenues. For example, Carolyn Nye of S&S Worldwide presented at the Silverpop conference earlier this year and shared some data on their transactional emails. Transactional emails account for only 4.1 percent of overall email volume, but these campaigns generate over 40 percent of all revenues produced by transactional and regular email campaigns combined. (more…)
Fact or Fiction? Most Customers Seek Out Deals, Discounts and Coupons Online
Tuesday, August 3rd, 2010
‘Have we conditioned most customers to the point that they expect discounts and won’t buy without one?’
This is a great question, and it’s worth considering in more depth. Recent research shows that coupon redemption is at an all time high, and at the same time, Ben Bernanke warns that the economic recovery is fragile and taxes will inevitably have to rise. It’s no wonder that customers are nervous and cautious. (more…)
