Compared to other email campaigns, transactional emails are some of the most effective at driving revenues. For example, Carolyn Nye of S&S Worldwide presented at the Silverpop conference earlier this year and shared some data on their transactional emails. Transactional emails account for only 4.1 percent of overall email volume, but these campaigns generate over 40 percent of all revenues produced by transactional and regular email campaigns combined. (…)
I recently received an email from Internet Retailer promoting a piece of research which suggests that online shoppers that received a catalog in the mail spent on average 163 percent more than those that didn’t.
One hundred sixty-three percent? That’s a big difference. (…)
Website conversion rates are bandied about the ecommerce industry all the time, and despite many being familiar with the concept, I consistently find that a lot of people are a bit fuzzy on their website conversion and abandonment rates. This blog is intended to define the different website conversion rates and explain how to use them—and how not to. (…)
‘Have we conditioned most customers to the point that they expect discounts and won’t buy without one?’
This is a great question, and it’s worth considering in more depth. Recent research shows that coupon redemption is at an all time high, and at the same time, Ben Bernanke warns that the economic recovery is fragile and taxes will inevitably have to rise. It’s no wonder that customers are nervous and cautious. (…)
New research by SeeWhy /Nielsen published today in a free ebook titled ‘Lessons learned from the Top 10 Converting Websites’reveals that the Top 10 Converting websites do things differently.
Obviously they convert more.
But what they do to get those conversions is what’s really interesting.
These are some of the major themes that emerge: (…)
On Monday, SeeWhy will publish a major piece of research into the website conversion techniques used by the Top 10 converting websites. The report, published as a free ebook and titled ‘Lessons learned from the Top 10 converting websites’ challenges conventional wisdom, and suggests that many ecommerce teams are focusing on the wrong things.
The Top 10 collectively convert 23 percent of then visitors in the same session, compared with an average of between 2 and 3 percent across the industry. That’s 10 times more visitors becoming customers.
Here’s the list of the Top 10 converting websites: (…)
Compared to other email campaigns, transactional emails are some of the most effective at driving revenues. For example, Carolyn Nye of S&S Worldwide presented at the Silverpop conference earlier this year and shared some data on their transactional emails. Transactional emails account for only 4.1 percent of overall email volume, but these campaigns generate over 40 percent of all revenues produced by transactional and regular email campaigns combined. (…)
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