Website Conversion Blog
Video blog: Shopping Cart Optimization Walkthrough
Friday, December 17th, 2010
In this video blog, SeeWhy Founder Charles Nicholls reviews the CPO Milwaukee power tools ecommerce website, from a remarketing standpoint.
There’s no substitute for testing when it comes to optimizing shopping carts. But once you’ve have tested and tuned, and your conversion rate has improved, what do you do when your shopping cart abandonment is still frustratingly high?
If this is where you’ve got to then it’s time you looked beyond the shopping cart conversion rate, and looked at remarketing. Remarketing takes those visitors that leave the site without buying, and markets to them again using either advertising, email or social media. These are your best prospects – visitors that almost purchased – so it’s no surprise that a sequence of nudges brings customers back in to buy.
The most cost effective way to recover abandoned shopping carts is by using email remarketing. The cost of recovering an abandoned shopping cart by email is 100 times less than by advertising. Of course retargeted advertising has an important role higher up the funnel, where you haven’t captured an email address, and would like to bring them back to the site.
One of the subjects that comes up early in a discussion about email remarketing is how and where to capture email addresses. So in this walkthrough, we suggest simple shopping cart design and email capture tips to maximize both onsite conversions and your recovery rates.
Web Form Design Checklist
Wednesday, November 17th, 2010
On average, 62% web forms are abandoned before completion – this means that organizations are losing out on a lot of potential leads, applications and quotations, which results in lost leads and ultimately lost revenues. So in this, the first of two blogs on designing web forms, we’ve pulled together a simple checklist for you to use. The next blog will look at such aspects as field order and single page vs. multi page forms, but initially, I think it’s worth recapping the basics. In order to maximize web form submissions, marketers must design their web form with the recipient in mind. This may seem obvious, but it is amazing how ‘form blind’ marketing departments can get when they are trying to capture all the information they require. Typically, the marketer passes a list of fields to be captured to the web developer and scant attention is paid to what will make the form convert. (more…)
Roll Up! Roll Up! Free Shipping If You Buy Online Today!
Tuesday, November 9th, 2010
Online retailers roll out holiday promotions this week to combat high shopping cart abandonment rates.
Two thirds of online retailers are rolling out holiday promotions this week or have already done so. 61% of holiday promotions this year will be focused around free shipping, and 29% on promotional discounts. Multi-buy and free product offers will account for only 10%. (more…)
Emotion—The Forgotten Factor Influencing eCommerce Purchases
Tuesday, October 12th, 2010
When customers make purchases online, on average 3 out of every 10 that start the shopping cart process go all the way to complete the purchase. Seven out of 10 don’t and abandon the shopping cart. Shopping cart processes require visitors to fill in a form, submit personal details and click buttons. It’s a logical and completely rational process—at least to the ecommerce site.
But most buyers do not make purchases based solely on logic. This is where emotion comes in to play. Emotion is probably the single most important, and least understood, factor which makes the difference between a sale and a shopping cart abandonment.
Last week I caught up with Patrick Bultema, CEO of Codebaby, at the Conversion Conference. In the video interview below, I asked him about the ‘moments of truth’ that online visitors have when making purchases, and the critical role that emotion plays in many online purchases and shopping cart abandonment.
Tactics to Reduce Shopping Cart Abandonment This Holiday Season
Thursday, October 7th, 2010
So what can you do, during the crazy holiday season, to reduce shopping cart abandonment? We thought we’d put together a holiday season checklist to help you keep your customers in the shopping cart this Christmas. (more…)
