Website Conversion Blog
Roll Up! Roll Up! Free Shipping If You Buy Online Today!
Tuesday, November 9th, 2010
Online retailers roll out holiday promotions this week to combat high shopping cart abandonment rates.
Two thirds of online retailers are rolling out holiday promotions this week or have already done so. 61% of holiday promotions this year will be focused around free shipping, and 29% on promotional discounts. Multi-buy and free product offers will account for only 10%. (more…)
Emotion—The Forgotten Factor Influencing eCommerce Purchases
Tuesday, October 12th, 2010
When customers make purchases online, on average 3 out of every 10 that start the shopping cart process go all the way to complete the purchase. Seven out of 10 don’t and abandon the shopping cart. Shopping cart processes require visitors to fill in a form, submit personal details and click buttons. It’s a logical and completely rational process—at least to the ecommerce site.
But most buyers do not make purchases based solely on logic. This is where emotion comes in to play. Emotion is probably the single most important, and least understood, factor which makes the difference between a sale and a shopping cart abandonment.
Last week I caught up with Patrick Bultema, CEO of Codebaby, at the Conversion Conference. In the video interview below, I asked him about the ‘moments of truth’ that online visitors have when making purchases, and the critical role that emotion plays in many online purchases and shopping cart abandonment.
Tactics to Reduce Shopping Cart Abandonment This Holiday Season
Thursday, October 7th, 2010
So what can you do, during the crazy holiday season, to reduce shopping cart abandonment? We thought we’d put together a holiday season checklist to help you keep your customers in the shopping cart this Christmas. (more…)
The Definitive Answer on Remarketing Compliance in the U.S. and Europe
Tuesday, October 5th, 2010
I get asked regularly about how CAN-SPAM and European Privacy Directive laws affect remarketing. In principle, compliance is very straightforward and often just requires a simple check of your website privacy policy to ensure that you’ve covered remarketing. Most companies can implement email-based remarketing campaigns without changes to their website or privacy policies. But it all depends on what your privacy policy says, on your opt-in and opt-out capabilities in your shopping cart, and in which countries you want to remarket. (more…)
eCommerce Trends to Watch This Holiday Season
Tuesday, September 28th, 2010
Black Friday and the holiday shopping season are fast approaching, and customers know this just as well as retailers. Based on last year, between Labor Day and mid-November we can expect online customers to change their behavior by deferring purchases. As an industry, we have conditioned our customers to expect exceptional offers in the run up to Black Friday. (more…)
