Website Conversion Blog
Understanding Which Website Conversion Rate to Use
Tuesday, August 10th, 2010
Website conversion rates are bandied about the ecommerce industry all the time, and despite many being familiar with the concept, I consistently find that a lot of people are a bit fuzzy on their website conversion and abandonment rates. This blog is intended to define the different website conversion rates and explain how to use them—and how not to. (more…)
Fact or Fiction? Most Customers Seek Out Deals, Discounts and Coupons Online
Tuesday, August 3rd, 2010
‘Have we conditioned most customers to the point that they expect discounts and won’t buy without one?’
This is a great question, and it’s worth considering in more depth. Recent research shows that coupon redemption is at an all time high, and at the same time, Ben Bernanke warns that the economic recovery is fragile and taxes will inevitably have to rise. It’s no wonder that customers are nervous and cautious. (more…)
Shopping Cart Recovery Drives Website Conversions at Rockler.com
Tuesday, May 18th, 2010
Rockler is generating spectacular results, measured in recovered revenues, from their shopping cart abandonment remarketing program.
A few months ago, Rockler Woodworking and Hardware rolled out a new email campaign to recover abandoned shopping carts and drive website conversion.
Rockler Woodworking and Hardware is the nation’s premier supplier of specialty hardware, tools, lumber, and exceptional quality woodworking products. Founded in 1954 and on the web since 1996, Rockler has become one of the top destination sites on the web and an Internet Retailer 500 site. Products are sold through catalogs, the company’s direct-to-consumer website at www.rockler.com and 30 stores.
We recently caught up with Jason Bernloehr, e-commerce manager at Rockler, to find out about their new shopping cart abandonment campaign.
Website Conversion: Why did Rockler choose to focus on shopping cart abandonment?
JB: We already knew from testing that following up on abandoned shopping carts is very effective. In fact, it had been a home run every time we tested it. (more…)
