Facebook is the next Google.
By that I don’t mean that Facebook is going to release a search engine, but that it will become a more important source of traffic than Google for many brands. Not sure? Check out these truly amazing statistics (…)
IBM’s acquisition of Coremetrics stifles innovation in the web analytics market. Worse, other big deals are contributing to the trend, e.g., Adobe’s purchase of Omniture and ATG’s purchase of Webtrends. Okay, the ATG Webtrends deal hasn’t happened yet, but it could.
The problem is that acquired companies find it very difficult to innovate. Their attention and effort is now focused on integration with the acquiring company rather than innovation within their product lines. That problem is then compounded by an exodus of talent. Young, energetic, entrepreneurial people don’t necessarily want to work for the acquiring company, so they leave.
The next logical innovation for Coremetrics – and Omniture, for that matter – would be a move to real time analytics, with the aim of optimizing the experience of individual visitors’ and increasing conversions. Coremetrics has already made some moves to update its dashboards more frequently, but displaying data faster is only a small part of the answer.
Traditional web analytics are vendors who are still too focused on reporting. (…)
Facebook – we’re all on it and reading about it in the news every day. But how much do you really know about it? We’ve put together 10 of the most eye-popping stats about Facebook’s growth and implications for the industry in this video.
Also, on June 15th SeeWhy will be running a Conversion Academy webcast looking at how ecommerce teams can leverage Facebook. We’re going to look in a bit more depth at Facebook Like, and what it means for the industry, its potential impact on SEO, and suggest some strategies for leveraging your Facebook Like on your websites. (…)
As more website visitors become more experienced online, even more visitors will abandon their shopping carts, and online comparison shopping will become ever more commonplace.
A new shopping cart abandonment study by Forrester Research shows that these trends are on the rise. According to the report, website visitors that abandon shopping carts are also 84% more likely to research online to ensure they get the best price. (…)
Last year, 154 million people in the U.S. made online purchases amounting to $155.2 billion in sales, or approximately $1000 each, according to recent Forrester research. But these are just the ones that made it through the process: ever since the very first online purchase in 1979, significantly more people abandoned shopping carts than complete their purchases. (…)
