Facebook’s CEO Mark Zuckerberg has been in the firing line all this week over Facebook’s privacy controls, and today the company has responded by simplifying their privacy controls and launching a new ‘Like’ feature.
Vocal Facebook users have been arguing that the Facebook privacy controls are too complicated, and that Facebook’s ‘Like’ button shares too much data about individuals. The privacy advocates have also created a boycott Facebook day on May 31st. So far some 11,000 have signed up out of the 400 million Facebook users. Mark Zuckerberg, unrelenting, says that “We’re going to serve one billion ‘like’ buttons on the Web” in the first 24 hours.” (…)
Rockler is generating spectacular results, measured in recovered revenues, from their shopping cart abandonment remarketing program.
A few months ago, Rockler Woodworking and Hardware rolled out a new email campaign to recover abandoned shopping carts and drive website conversion.
Rockler Woodworking and Hardware is the nation’s premier supplier of specialty hardware, tools, lumber, and exceptional quality woodworking products. Founded in 1954 and on the web since 1996, Rockler has become one of the top destination sites on the web and an Internet Retailer 500 site. Products are sold through catalogs, the company’s direct-to-consumer website at www.rockler.com and 30 stores.
We recently caught up with Jason Bernloehr, e-commerce manager at Rockler, to find out about their new shopping cart abandonment campaign.
Website Conversion: Why did Rockler choose to focus on shopping cart abandonment?
JB: We already knew from testing that following up on abandoned shopping carts is very effective. In fact, it had been a home run every time we tested it. (…)
This question is a standard new hire interview question for potential Zappos recruits. We caught up with Tony Hsieh, CEO of Zappos.com, recently, and he talks eloquently about hiring and firing staff based on the company’s core values. Core values may not be the first thing you think about when trying to increase your conversion rate, but they are at the heart of Zappos conversion philosophy, together with ‘fun and a little weirdness.’ (…)
Facebook’s CEO Mark Zuckerberg has been in the firing line all this week over Facebook’s privacy controls, and today the company has responded by simplifying their privacy controls and launching a new ‘Like’ feature.
