Bronto Software and SeeWhy Partner to Help Online Retailers Recover and Convert up to 50 Percent of Abandoned Shopping Carts

Integration of SeeWhy Conversion Manager and Bronto Email Marketing Solutions to Deliver Real-Time Abandonment Remarketing Email

• 90 percent of ecommerce leads go cold within the first hour; partnership will let online retailers respond to abandoners’ leads in real time
• Software-as-a-Service (SaaS) delivery model will make it fast and easy to implement solution and begin recovering lost revenue
• Combined solution supports best practices for remarketing to website abandoners  

DURHAM, N.C. and ANDOVER, Mass. — April 20, 2010 — Bronto Software, the leading email marketing services provider for ecommerce, and SeeWhy, Inc., the company that boosts website conversion with real-time remarketing, today announced they are partnering to help mutual customers recover and convert up to 50 percent of the shopping carts that are abandoned on their sites. Under the partnership, the companies will integrate Conversion Manager, SeeWhy’s automated web analytics service that optimizes website conversion rates, with Bronto’s email marketing solution. The combined solution will simplify abandonment remarketing efforts by optimizing and automating real-time, email follow-up campaigns.

“Abandoned shopping carts are a major problem for retailers across the board, and this partnership will give our clients an easy way to recover a lot of those lost sales,” said Marty Wesley, vice president of products for Bronto. “Ease of use is just as important as high recovery and conversion rates. Typically, our clients are extremely busy, so they don’t have a lot of time to spend on issues like integrations, setup and configuration. We’re partnering with SeeWhy to make abandonment remarketing very simple and beneficial, right out of the box.”

Scott G. Silk, CEO of SeeWhy, said, “Bronto and SeeWhy are giving users the power to follow up with website abandoners in real time, which studies have shown is critical to successful remarketing. In fact, MIT revealed that 90 percent of ecommerce leads go cold in the first hour. But our own research shows that just six percent of websites follow up on abandoners with email within an hour — and only one percent follow up in real time. This partnership is going to help increase that number of rapid-response companies and boost their bottom lines significantly.”

Bringing Real-Time Remarketing to the Ecommerce Ecosystem

The partnership between Bronto and SeeWhy creates a real-time remarketing solution that enables retailers to get up and running very quickly and easily. Clients who implement this integration will be able to automatically track web abandonment in real time and send real-time, follow-up emails that entice abandoners to return to the website and ultimately complete their purchases, forms, registrations and other processes.

Conversion Manager is a software-as-a-service (SaaS) offering that makes it easy for website owners to recover up to 50 percent of website abandoners by triggering automated, real-time remarketing campaigns using email as well as social media sites including Facebook, Twitter and MySpace. Conversion Manager is unique in its ability to track individual visitor’s behavior on ecommerce and other websites and trigger automated, real-time messages to shopping cart, online form and other abandoners by email and social media the moment abandoners leave the site.

Beyond remarketing to abandoners, Conversion Manager lets ecommerce teams drive additional online revenues by running intelligent, one-to-one social network campaigns with website visitors. The social media support in Conversion Manager opens the doors to a broader range of behavior-based, triggered messaging to re-engage established customers as well as abandoners.

According to SeeWhy research, only two percent of web analytics users are able to conduct email remarketing campaigns within one hour to follow up with people who abandon their sites. Moreover, 90 percent of those users not currently doing email remarketing want to start. The e-tailing group 8th Annual Merchant Survey reinforces those statistics, revealing that targeted email is the top technique most merchants plan to use to impact web conversion.

While many industry experts assert that best practices require an immediate, first follow up with abandoners, email remarketing is typically done several days after a website visitor abandons a site. Recent research studies by analysts consistently show that an immediate follow up is most relevant and least intrusive to the recipient.

For information on Bronto Software, visit www.bronto.com. For information on SeeWhy, visit www.seewhy.com. For additional perspectives, please visit and subscribe to the SeeWhy RSS blog feed at http://www.seewhy.com/blog, and follow SeeWhy on Twitter at @seewhyinc and Facebook at http://www.facebook.com/SeeWhyInc.

About Bronto Software

Bronto Software provides web-based email marketing services to online retailers and more than 3500 other organizations worldwide that see email marketing as a critical function of their business. Bronto’s intuitive, enterprise-level software application is used by customers like Gander Mountain, Etsy, Duke University, Progress Energy, Cotton Inc., and Bigelow Tea. The American Business Awards recognized the company’s proactive approach to service with a Stevie Award for Best Customer Service Department in 2009.  For more information contact Susan Wall at pr@bronto.com.

About SeeWhy

SeeWhy is the industry’s only real-time shopping cart recovery service to follow up in real time via email and social networks. SeeWhy’s services (SaaS) deliver the highest ROI in ecommerce by responding immediately to shopping cart and web form abandonment with behaviorally triggered 1-to-1, real-time messages.

Powered by a unique “in-memory” event processing engine, the SeeWhy suite of real-time web analytics is delivered “on-demand.” Remarketing to abandoned visitors using the SeeWhy Conversion Manager service converts up to 50 percent of visitors that had abandoned their shopping carts, online forms, applications and registrations.

SeeWhy is a Red Herring Top 100 Company, was selected by AlwaysOn as an OnMedia 100 company in 2010 and was highlighted as a cool company by Gartner, Inc. SeeWhy has also been featured in publications such as The New York Times; Inc. Magazine; and TechCrunch. SeeWhy was incorporated in 2003 and is headquartered in Andover, MA. More information can be found at http://www.seewhy.com/.

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SeeWhy and the SeeWhy logo are trademarks of SeeWhy, Inc. All other trademarks are the property of their respective owners.

Tags: shopping cart abandonment, website conversion, web analytics, SeeWhy, ecommerce, internet marketing, email remarketing, marketing software, 1-to-1, social media, email conversion, Bronto

Media Contacts:

Nicole Messier, media relations for SeeWhy

TECHMarket Communications

518.306.4029

Nicole@TECHMarket.com

Susan Wall

VP, Marketing

Bronto Software, Inc.

pr@Bronto.com

Tags: 1-to-1, Bronto, ecommerce, email conversion, email remarketing, internet marketing, marketing software, SeeWhy, shopping cart abandonment, social media, web analytics, website conversion

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