When we set out to produce the list of the top ten converting websites, we weren’t looking for one winner, but more what lessons could be learned from the top 10. But among these top converting websites, it’s pretty clear that there are some standout winners.
Not in terms of conversion rates; they’re all winners there.
If asked to name one site as the most influential from the top 10 converting websites, then we’d (…)
In Parts 1 and 2 of this series, I wrote about how the Top 10 Converting Websites achieve spectacular website conversion rates by driving repeat sales and through superior merchandising.
The final major conclusion of the SeeWhy /Nielsen research (published in an eBook titled ‘Lessons Learned from the Top 10 Converting Websites’) is that the top ten converting websites ALL use remarketing.
This is remarkable since our research shows that only 26 percent of ecommerce sites use remarketing.
Remarketing is one of the most effective techniques to boost website conversion rates and is arguably the most profitable marketing technique. Website visitors are ‘remarketed’ based on their browsing behavior — using email, direct mail, or in the case of anonymous visitors, advertising. Of these techniques, email is by far the most cost effective, and the top ten converting websites make use of the email address captured on your first site visit whenever possible. (…)
A new report by the e-tailing group reported in Online Marketing Startegies and Tactics notes that twenty percent of their EG100 merchants sent abandonment emails during the fourth quarter of 2009, a 6 percent increase over last year. The average time taken to follow was an appalling 6.15 days. (…)
In Part 1, I wrote about how the Top 10 Converting Websites achieve spectacular website conversion rates by driving repeat sales. The second major conclusion of the SeeWhy /Nielsen research (published in an eBook titled ‘Lessons Learned from the Top 10 Converting Websites’)is that the top ten converting websites use superior search and selection. (…)
New research by SeeWhy /Nielsen published today in a free ebook titled ‘Lessons learned from the Top 10 Converting Websites’reveals that the Top 10 Converting websites do things differently.
Obviously they convert more.
But what they do to get those conversions is what’s really interesting.
These are some of the major themes that emerge: (…)
On Monday, SeeWhy will publish a major piece of research into the website conversion techniques used by the Top 10 converting websites. The report, published as a free ebook and titled ‘Lessons learned from the Top 10 converting websites’ challenges conventional wisdom, and suggests that many ecommerce teams are focusing on the wrong things.
The Top 10 collectively convert 23 percent of then visitors in the same session, compared with an average of between 2 and 3 percent across the industry. That’s 10 times more visitors becoming customers.
Here’s the list of the Top 10 converting websites: (…)
It’s not often that you get totally surprised in business. The majority of ecommerce marketers don’t understand what it takes to drive website conversion.
We’ve just completed a piece of research on the top ten converting websites. Using Nielsen data as a starting point, we set out to understand what makes these sites different.
While most websites convert two or three percent of their visitors to a purchase in the same session, some sites are able to achieve much higher levels. In this study, the top ten converting websites averaged twenty-three percent, with a range between eighteen and forty-two percent.
So what makes the difference between a site that converts two percent and one that converts forty-two percent? What do they do differently, and what can the ecommerce sector learn as a result? (…)
I’ve been getting this question a lot recently.
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