Archives: March 2010

Examples of a real-dollar Return on Investment (ROI) from social media marketing programs are rare. Unfortunately for most ecommerce teams, having hundreds of thousands of fans often doesn’t translate into revenue.

For your CEO and CFO to take social media campaigns seriously, you need to be able to demonstrate a direct measurable impact that either reduces costs (say in reduced customer service heads) or increases sales. At the moment, most social campaigns are doing neither.

Both Dell and Sony have both stated that they have generated real sales from social media program, but these are definitely exceptions.

But the majority of marketers don’t even measure ROI at a simple level let alone try and attribute sales. (…)

Today SeeWhy announced Social Conversion, a new service that makes it easy for ecommerce teams to market to your website visitors via their social network and to leverage their relationships to promote your brand to a larger community.

Social Conversion is a powerful extension for Conversion Manager, which integrates with leading social networks, to trigger real time direct notifications to website visitors Social Network accounts. (…)

Let’s start with understanding the mindset of a consumer and your social media brand. 

Consumers ‘friend a brand’ for these primary reasons: 

•    to give feedback, praise or complain

•    for service