Archives: February 2010

Amazon is a fierce competitor. First they mastered logistics. Nothing was higher priority than getting the order fulfilled; even the most senior managers were drafted into the warehouse at peak periods. Amazon also mastered user interface, data analysis and showed the world how remarketing should be done in the interests of a long term customer relationship.

When a website visitor drops items into your shopping cart, they are demonstrating intent to purchase. You’d be forgiven from assuming that most of these visitors would carry out their intent and complete the transaction. But as we all already know, on average about 7 out of every 10 shopping carts are abandoned.

By Charles Nicholls of SeeWhy and Joel Book of ExactTarget

We recently caught up with Adam Golomb, director of e-commerce at Smileycookie.com, to discuss their new shopping cart recovery program.