Archives: January 2010

What Conversion Rates from January 5 and 6 Can Tell Us . This post currently has 3,400 responses.

The shopping cart abandonment rate is a key metric every ecommerce team should track. When viewed across the ecommerce sector, changes in the abandonment rate give insight into mass changes in behavior which impact every website.

 

Web Users Don’t Wait for Marketers . This post currently has 4,290 responses.

According to research, web users surf on average for 33 minutes at a time and view an average 46 pages across multiple sites. The range of web browsing duration varies wildly: from short bursts, up to the maximum found by the study—a continuous surfing session of 171 minutes, or just under three hours.