Early reports indicate that Black Friday retail sales volumes are up slightly over 2008 as expected, though discounting has been heavy. Deal focused consumers have been searching for offers, sales and promotions like never before.
In a SeeWhy survey in September, ecommerce marketers said they were planning on using social media for seasonal promotions this year, and in particular promoting free shipping offers. SeeWhy has been tracking Tweets on Twitter, and the trend is up.
While you may be wondering about a potential resurgence of the H1N1 virus, ecommerce marketers this year are focusing on finding the ‘sneezer’ – the customer that spreads offers and promotions through social networks.
While past seasonal trends suggest that ecommerce conversion rates rise in the holiday season, there is some evidence that this year may be different. Will the 2009 holiday season be the biggest abandonment year on record?
