Archives: October 2009

eMarketers get tactical for the holidays . This post currently has 4,169 responses.

Particularly in the ecommerce sector, there’s lots of focus right now on optimizing the website conversion in anticipation of the impending holiday season, Black Friday and Cyber Monday.

Lessons learned: When to Make a Holiday Promotional Offer . This post currently has 3,795 responses.

At holiday time, many online ecommerce sites rely on promotions as a central part of their seasonal marketing strategy. While inherently tactical, they have been demonstrated to be particularly effective where consumers are more cautious. Clearly promotions are going to feature big this holiday season.