A recent study (registration required) showed that buyers are spending more time researching online, but spending less money. No doubt, most of these consumers are searching for better deals, and in particular voucher codes.
At the recent Web Analytics XChange conference four of the founding fathers of the analytics industry debated the future for web analytics. Amongst them was John Pestana (a founder and current Director of Omniture), Brett Crosby (Urchin/Google), Matt Cutler (founder of Net Genesis), and Bob Page (co-founder of Accrue, now a Yahoo).
The consensus, if there was one, was that the industry was approaching maturity, and there was some speculation that the next generation of web analytics was on the horizon, just about to disrupt the status quo.
The Xchange web analytics networking event in San Francisco this week brought leading users of web analytics together to exchange ideas and notes on all things web analytics. A common complaint from many ecommerce companies was a lack of broader understanding by executive management of what the ‘Dark Art’ is, and what it is capable of.
But there’s no doubt that this is set to change. Consumer behavior is changing to such an extent that traditional economic models are becoming less and less relevant.
Silverpop announced today that it has integrated with with SeeWhy, Inc., the website conversion company, to integrate Abandonment Tracker Pro and simplify a website owner’s remarketing efforts. The integration enables optimized and automated, real-time email follow-up campaigns that can convert up to 50 percent of website abandoners to customers.
A new study by the University of Glasgow and agency Amaze has found that 87% of online shoppers had abandoned a shopping cart in the last 3 months, but that 74% planned to return later to complete the transaction. This behavior reflects a trend to use shopping carts as wish lists, where items can be stored for later purchase.
There were however significant differences by product category, with clothing and computer products more likely to be purchased immediately, while books, movies and music are more likely to be stored in the shopping cart on a wish list.
