Archives: August 2009

What are the factors that trigger a last-minute shopping cart abandonment? What can ecommerce teams do to make a difference?

As buyers, we behave very differently online compared with a trip to the local mall: in the offline world, we can handle goods before purchase to check their suitability. The store will be there tomorrow so we can always bring back any purchases that are unsuitable.

Remarketing email is a really hot topic right now: high conversion rates mean that the campaign ROI’s are often spectacular, reaching up to 50 percent in some cases.

In the current market environment, shoppers are more cautious leading to a rise in shopping cart abandonment rates. For the marketer, when every cent is under scrutiny, remarketing email looks highly attractive.