Email tranforms website conversion
.
This post currently has 3,959 responses.
When you think about an email service provider (ESP), you tend to think about large batch based email blasts, customer promotions and newsletters that will drive visitors to websites as targeted traffic. We find ESPs could play a critical role is tackling website, checkout and/or shopping cart abandonment as well.
Research by the eTailing group shows that the top tactic in driving website conversion for 2009 is targeted email.
Not tuning your shopping cart, personalization, listing new products or any of the other tactics in the marketers arsenal, but, yes, email as a website conversion technique. And as I noted in my last blog, this is a priority for marketers in these tougher economic times.
To date, leading ESP’s have been building transactional application programming interfaces (API’s), which allow you to integrate directly into their email engines. The first wave of these API’s allowed you to send a mini batch of contacts to be mailed, and they’d then be queued up and sent some hours or even days later.
But the next generations of API’s are different altogether. Using web services interfaces, these new API’s are designed to take one event per email to be sent. These were designed initially for transactional emails, where an electronic message triggers an individual 1-to-1 email.
Not all ESP’s have this capability, but the good ones do this in real time. Silverpop, for example has a really slick transactional API called Transact which is both real time and event driven. It’s its used by, amongst others, airlines to confirm flight bookings.
But these API’s are now increasingly important in the battle to optimize website conversion rates because that are at the heart of real time abandonment remarketing.
In website remarketing an email is triggered by a website abandonment. If the first of a series of follow-up emails goes out in real time, and you follow best practice advice, then you should be able to convert up to 50 percent of those who originally abandoned. This is big bucks – average website abandonment rates are running this month at 63 percent, so that a 50 percent conversion of abandoners would translate to a 67percent increase in website conversion.
But to get this type of lift, you need real time email. It is critically important simply because a real time email is much more relevant to the recipient. An email several days later is much more likely to be out of step with what the customer is doing. It’s also much more likely to be considered intrusive an annoying. Because of this, response rates to real time email are significantly higher (between 3x and 7x higher than emails sent 24 hours and 72 hours later respectively). But to get this, you need the right type of ESP.
So if you are evaluating email service providers at present, in addition to the batch mailing requirements you have, here are a few other questions you should be asking:
- Do you have a transactional API? Can it send an individual email in response to an externally triggered event in real time?
- What is the round-trip processing time from the event being received to the individual email being dispatched,in seconds?
- Can I report on emails sent through your transactional API alongside all my other campaigns?
- If an abandoner receives a follow up email, but doesn’t follow the provided link, and subsequently converts, how do you ensure additional reminder abandonment emails are not sent?
SeeWhy works with several of the major ESP’s on real time email abandonment follow up with its Abandonment Tracker Pro service. If you’d like more information about how remarketing works, and best practice techniques, or to discuss ESP options, visit us at www.seewhy.com for more information or to make contact.
Fabulous post thanks for the info!
Truly required article admin wonderful a person i bookmarked your world-wide-web sheet see you in next web site submit.
Youre not the normal web publication author, man. You beyond doubt have something controlling to append to the web. Your plan is so physically powerful that you might very nearly get away with being a awful critic, but youre even breathtaking at expressing what you have to say. Such type of a vast weblog. I will be back for further.
This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has further flair, along with a number of cool features resembling ‘Mixview’ that let you quickly see related albums, songs, or other visitors related to what you’re listening to. Clicking on single of those will center on that item, along with another set of « neighbors » will come into view, allowing you to navigate around exploring by similar artists, songs, or viewers. Speaking of people, the Zune « Social » is as well great fun, letting you find others with shared tastes as well as becoming friends with them. You then know how to listen to a playlist created based on an amalgamation of what all your friends are listening to, which is as well enjoyable. Those concerned with privateness will be relieved to recognize you can prevent the public from seeing your personal listening habits if you so choose.
Thank you for the auspicious writeup. It in fact was a amusement account it. Look advanced to more added agreeable from you! However, how could we communicate?
A very informative story and lots of really honest and forthright comments made! This certainly got me thinking a lot about this issue so cheers a lot for posting!
Wow What fantastic information. Thank you for the time you spent on this post.
definitely believe that which you stated Your favorite excuse seemed to be on the internet the easiest thing to be aware of I speak to you, I certainly become irked while persons consider worries that they just don’t recognize about You managed to strike the nail upon the top and additionally defined out the whole thing without having side-effects , people be capable to take a signal Will likely be back to get further Thanks
Hi there I am so excited I found your blog page, I really found you by accident, while I was researching on Bing for something else, Anyways I am here now and would just like to say kudos for a tremendous post and a all round exciting blog (I also love the theme/design), I don’t have time to go through it all at the moment but I have saved it and also added your RSS feeds, so when I have time I will be back to read a lot more, Please do keep up the awesome job.
Effectively properly properly check out exactly what people contain here. It looks like yet another great blogging site that a load of customers become talking. Thank you a lot with regard to the insightful info as well as wisdom, I signed upped to the reviews in case another person would like to drop in and receive an argument on this material
Pingback: zakopane apartamenty
Pingback: emilio pucci dresses} Blog
Pingback: gaziantep gezilecek yerler, gaziantep turistik yerler
Pingback: does triactol actually work
Pingback: Rover North Forex System
Pingback: how to make your boobs get bigger
Pingback: EAKAIN Scalper Pro v1.06
Pingback: does triactol actually work
Pingback: omega vrt350 hd coupon