Archives: July 2009

When you think about an email service provider (ESP), you tend to think about large batch based email blasts, customer promotions and newsletters that will drive visitors to websites as targeted traffic. We find ESPs could play a critical role is tackling website, checkout and/or shopping cart abandonment as well.

Research by the eTailing group shows that the top tactic in driving website conversion for 2009 is targeted email.

When most people think about tactics to improve website conversion, their first thought is to try a number of steps in the conversion process itself:
1.the need to tune pages
2. refine page layouts, and
3. make discount or promotion offers to boost conversion.<

But a survey of Google Analytics users conducted by SeeWhy last week shows that proactive techniques targeting the individual visitor are set to grow dramatically. Of these new techniques, post session remarketing is set to grow fastest at 152 percent.