Measuring abandonment
.
This post currently has 4,879 responses.
As a data driven guy, I’m constantly amazed at the number of web teams that don’t know their abandonment numbers. There are lots of reasons for this of course, some emotional and some rational.
If you’re tracking conversion accurately, then it’s easy to identify what you’re abandonment rate is, but mostly it’s a big negative number that people don’t want to be reminded of. It is often helpful to think about your conversion process as a funnel, where each step of the process towards your goal is represented by a level in the funnel.
The funnel helps us to focus on key steps in the process to conversion, monitoring effectiveness of each step, and of course graphically showing abandonment between each step. It also allows you to track changes in the conversion rate for each step – this is important since the changes are more important than the absolute numbers themselves.
If your conversion from visit-to-success (however you define success – a registration, sale, application etc) is say 1.2%, then your overall abandonment is 98%. So for every 1000 visitors 988 abandon, which is in itself a pretty depressing thought.
Perhaps a more positive way of looking at abandonment is to view the 988 as low hanging fruit for remarketing. Abandonment follow-up programs are often the single most effective campaigns that you can run.
Forester Research recently published a study into following up abandonment. They found that a timely follow up email (within 20 minutes of the abandon) would generate an 89% open rate (compared with a typical 19% for regular email), and conversion of 26%. These numbers are totally compelling, particularly where you have high lifetime customer value or individually high basket values.
Substantially, the post is really the best on this laudable topic. I concur with your conclusions and will eagerly watch forward to your future updates.Just saying thank you will not just be enough, for the wonderful lucidity in your writing.
Thanks for all your efforts you have put on this. Very interesting info. Humanity is acquiring the many right technology for all you wrong motives. by Richard Buckminster Larger.
I’m not sure where you are getting your info, but good topic. I needs to spend some time learning more or understanding more. Thanks for excellent information I was looking for this info for my mission.
Hello, I don’t usually submit comments on blogs, as I prefer to learn only. However I discover the article that you’ve written earlier has very insightful data, and I find it very informational. Anyway, I’m wondering whether you’re open for hyperlink trade, as I hope that we will agree on a mutual link change agreement. Hope to hear a constructive reply from you, and have a fantastic day!
This weblog genuinely is good. How was it produced ?
Effectively adequately adequately explore just what you contain right here. It looks like a different outstanding blog site that a lot of people become commenting on. Thank you just so much for the intelligent data and comprehension, I subscribed to the opinions in case another wishes to come by and also receive a controversy on this item
Pingback: soczewki kontaktowe
Pingback: http://reset-forever.org/wiki/index.php?title=User:GagneWiegand647
Pingback: sale clothes
Pingback: türkçe forum
Pingback: buty slubne
Pingback: gaziantep gezilecek yerler, gaziantep turistik yerler
Pingback: does triactol work
Pingback: DDFX FOREX Trading System
Pingback: how to make your boobs get bigger
Pingback: ionic foot detox machine
Pingback: Toronto escorts
Pingback: Kids sleeping bags
Pingback: how to make your boobs get bigger