Tighter Integration Between Ecommerce Websites and Social Media Sites is Essential if Social Media is to be More than a Broadcast Channel

Friday, 05 March 2010

Let’s start with understanding the mindset of a consumer and your social media brand. 
Consumers ‘friend a brand’ for these primary reasons: 
•    to give feedback, praise or complain
•    for service 

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Posted by Charles Nicholls on March 5, 2010 at 12:10 PM

The inevitability of free shipping

Tuesday, 23 February 2010

Amazon is a fierce competitor. First they mastered logistics. Nothing was higher priority than getting the order fulfilled; even the most senior managers were drafted into the warehouse at peak periods. Amazon also mastered user interface, data analysis and showed the world how remarketing should be done in the interests of a long term customer relationship.
 

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Posted by Charles Nicholls on February 23, 2010 at 05:01 PM

Role Playing Helps Clarify Website Conversion Priorities

Thursday, 11 February 2010

When a website visitor drops items into your shopping cart, they are demonstrating intent to purchase. You’d be forgiven from assuming that most of these visitors would carry out their intent and complete the transaction. But as we all already know, on average about 7 out of every 10 shopping carts are abandoned.
 

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Posted by Charles Nicholls on February 11, 2010 at 10:47 AM

Remarketing to Shopping Cart Abandoners at Eat’n Park

Monday, 08 February 2010

By Charles Nicholls of SeeWhy and Joel Book of ExactTarget
 
We recently caught up with Adam Golomb, director of e-commerce at Smileycookie.com, to discuss their new shopping cart recovery program.
 

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Posted by Charles Nicholls on February 8, 2010 at 01:36 PM

What Conversion Rates from January 5 and 6 Can Tell Us

Monday, 25 January 2010

The shopping cart abandonment rate is a key metric every ecommerce team should track. When viewed across the ecommerce sector, changes in the abandonment rate give insight into mass changes in behavior which impact every website.
 

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Posted by Charles Nicholls on January 25, 2010 at 08:00 AM
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