SeeWhy delivers breakthrough improvements in website conversion with its Abandonment Tracker family of “on demand” services. Re-marketing to abandoned visitors using the SeeWhy service re-converts up to 50% of visitors who abandon their shopping carts, online forms, applications and registrations.

Powered by a real-time event processing architecture, SeeWhy’s Abandonment Tracker Pro service automatically follows up on abandoners by initiating real-time, multi-stage emails and follow up calls optimized to the individual visitors’ behavior and their likelihood to purchase.

SeeWhy was founded in 2003 with a mission to transform the web analytics market by optimizing website conversion with real-time analytics. Built on a next generation event processing architecture, the “on demand” service continuously tracks individual visitors’ behavior in real time. Embedded analytics calculate the visitor’s propensity to purchase in real time, triggering optimized offers and treatment based on their unique characteristics at that moment.

The company founder, Charles Nicholls, is a veteran in the analytics space having developed new e-marketing, segmentation and analytics systems for both large and small ecommerce companies, including Amazon.com, eBay, Land’s End, Citibank and MasterCard, and a host of smaller companies.

SeeWhy is headquartered in Andover, Massachusetts, and has offices in Windsor, England and Edinburgh, Scotland.

The company’s registered office address is:

SeeWhy Holdings Limited, CBC House, 24 Canning Street, Edinburgh EH3 8EG